That is why it is vital for brands to ensure that they personalise the content they send out, not only to catch their consumers’ attention but also to maintain it - and to allow for brand loyalty to be built.
This gives brands the perfect opportunity to connect to their consumers on a deeper, more personal level, making those interactions more relevant.Ī recent survey done by Instapage says that “ the lack of content relevancy generates 83% lower response rates in the average marketing campaign.” WhatsApp is a very personal platform since people make use of it to send messages to their friends and family.
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